Set and Measure Website Goals

The first question we ask any new client is what is the goal for your website?   Do you want to sell more online items?   Do you want more people to contact you?  Do you want to sell more items at your store?   Do you want your website to provide answers to common questions so that you spend less time on the phone?   A business website can do many things but unless you are clear about what you want most of these things will not get done correctly or as well as they should.